Graphic Design

Custom iPhone Icons

This was a super fun project I started once the iOS 13 update came out that (sort of) allowed custom icons. I had created a cat-themed set and a Halloween set. I shared my process for creating the cat icons on my Instagram. It was so well-received that I decided to put them for sale on Etsy. They got a surprising amount of purchases that I'm proud of! You can check them out at the link below on my Etsy!

My role: Designed original icons for my creative spin on common app icons, done by hand in Adobe Fresco on the iPad Pro and mockup done in Adobe Photoshop.

SCMTS/MBOSC Marketing

Formerly called Mountain Bikers of Santa Cruz, a 501c non-profit in Santa Cruz, CA, I worked on numerous projects pre and post-rebrand to Santa Cruz Mountains Trail Stewardship. Marketing materials include brochures, booklets, mailers, apparel, and outdoor signage.

My role: Refreshed and/or re-created existing materials with creative direction from the SCMTS marketing team, using new assets from the recent re-branding. Utilized new brand standards and updated graphics and materials in Adobe InDesign and Illustrator.

Whole Foods Market

For 4 years I did graphic arts and hand-drawn signage for Whole Foods Market on the store-level across the Bay Area. While I had a home base store in Palo Alto, CA, I was also helping stores across the entire Bay Area with signage support as needed. All of these were laid out in Illustrator for stencil, and colored using Postermann markers.

My role: Created original marketing display designs according to WFM brand guidelines, making a layout in Illustrator, using that as stencil. Hand-painted all text and coloring using Postermann and/or Posca pens.

NATTY - personal brand

It's 2022 and my style has changed a lot since I first started freelancing in 2018. I decided to finally establish a style for my personal brand that would apply to my website, artwork, and anywhere else I can stick my floating head on. Establishing what I believe to be "my brand" has certainly been challenging, but I feel this new style represents a new era for my work.

My role: Researched moodboards and references to get inspiration for my brand. Selected interesting fonts in Adobe Fonts, and colors using the Adobe Colors tool. Designed floating head icon by hand in Adobe Fresco, style sheet created in Adobe Illustrator.

Bridges of Love & Stowe Village Ent. Group logos

These logos were created for a client in a band that plays Jazz/Blues music, playing shows and giving back to their community. I had to capture their energetic nature in the logos while also keeping it clean and minimal. Including splashes of purple were also very important to the client.

My role: Met with client to research and gain background on the band & company backstory. Designed BOL logo by hand in Procreate on iPad, vectorized in Adobe Illustrator. Received feedback, made edits accordingly. Designed SVP/SVEG logos in Illustrator.

Misc. Fun Projects

UI/UX Design

Mountain Bikers of Santa Cruz Dig Day Form

This is a form design project I created with Mountain Bikers of Santa Cruz (now called Santa Cruz Mountains Trail Stewardship). This project was created to help optimize how volunteers sign up for events, including the waivers, which is more efficient than filling out waivers in-person. It would also link to their volunteer time in that member's account. This project did not see itself to full completion, but the high-fidelity prototype is fully functional.

All UI elements, buttons and animations were designed in Adobe XD. Built according to the MBOSC style guide.

"MerchApp" UX Design

Merchandise purchasing app project tentatively called "MerchApp" I've been creating during the Google UX Design course. Below is a link to the functioning Lo-Fi Prototype. Select 'See More Details' below to view more about the project such as the storyboards and early paper wireframes.

Hidden Harmony

During my time with Funky Goat Interactive, I was the primary UI Artist for the game Hidden Harmony. This is an adventure/musical sand-box type game where you find objects in the various sections of the world and use the found objects to create music and bring majestic creatures in the world to life!

User Journey Map

UX Storyboard (big picture & closeup)

Early Wireframes

Social Media & motion graphics

Urban Lighting - Instagram

I'm currently handling social media posting for Urban Lighting, a designer lighting store in Australia. I share new, current and exciting light fixtures that are either in-store or can be special ordered. I also curate the description, edit photos as-needed, and schedule posts. I also review post performance, observing trends and views, and adjust posting style and wording accordingly.

Whole Foods Market - Instagram

During my time with Whole Foods, artists on the store level were given weekly social media assignments. Usually, a regional marketing rep would create the descriptions, while we would create the content itself. These would then be posted on regional WFM pages.

Misc. Motion Graphics

All works created in Adobe AfterEffects.

Natty Draws- promo

Snippet of Metalocalypse - Kinematic Text (contains audio)